Improve employee satisfaction and success

Our mission

Improve shareholder satisfaction and success

Hasan Fadlallah

Hasan Fadlallah

Partner, Co-Factor Middle East
  • Hasan is a Serial Entrepreneur - Founder & CEO of Brand Lounge, the region’s leading award–winning branding consultancy whose role is to help organisations align their business behind an idea that will deliver success time and again.
  • Founder of Fullmoon Experiments, a socially driven incubator that develops and grows purposeful startups in the region. Embodying the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to improve the Arab world through empowering communities, spreading knowledge and nurturing entrepreneurship and innovation.
  • Hasan hails from Lebanon, but has been in the Gulf since Sheikh Zayed road was a camel track …almost. He made his name in the communication world by working with D’arcy and Publicis.
  • In 2006 he partnered with Jack Trout – the father of the concept of Differentiation – to set up Brand Lounge and introduce the international concept of brand development to the Gulf.
  • Equipped with over 20 years of professional consulting experience, today he advises businesses throughout the Gulf and Africa on brand development and in 2014 was recognised by the World Brand Congress who awarded him the prestigious Brand Leadership award in Brand Excellence.
  • Hasan is a graduate of The Lebanese American University In Beirut with a degree in Business Marketing.
Vlad Grigoriu

Vlad Grigoriu

Founder, Co-Factor
  • Founder of Co-Factor, driven by the mission to help organizations and people make the most out of their potential, grow and perform at their best
  • Entrepreneurial and executive experience as former CEO of a successful group of communications agencies covering all key disciplines from advertising to PR to branding
  • Over 15 years of consulting expertise in areas such as strategic marketing, innovation, internal communications and organizational culture
  • Led challenging multidisciplinary projects across a wide spectrum of industries, from telecom to banking, to retail, to fast moving consumer goods, both in B2C and B2B markets
  • Harvard Business School alumnus, graduate of The Chartered Institute of Marketing in UK, also holding an EMBA from Kennesaw State University - Michael J. Coles College of Business
  • In addition, Vlad is an Advisory board member of BIG Cloud Analytics – a US based market leader in big data and real-time analytics